Project Description

LEGO® Collateral

LEGO® Systems, Inc.

Collateral materials (including store entrance signage, activity brochure, and shelf product labels) designed to promote the LEGO® Batman®  Movie products.

The marketing objective of this in-store event, held at Target stores throughout North America, was to engage kids in a fun LEGO®  Batman Movie experience unique to Target and the LEGO®  brand. Kids and their families were invited to participate in a scavenger hunt challenge throughout the store in which they would redeem completed activity brochures for a special prize. While participating in the activity, consumers would engage with the designed collateral pieces and be exposed to new and exciting products available for purchase.

Series of LEGO® web banners designed for Toys R Us. These web banners promote upcoming new LEGO product series on the Toys R Us website.

Series of LEGO® product display environments and production of in-store graphics for major retail stores in the North American market (Walmart, Target, and Toys R Us). These types of projects at LEGO® require me to work closely with the creative department teams and directly underneath my Art Director(s) to deliver well executed pieces for internal stakeholders.