Project Description

Collateral materials (including store entrance signage, activity brochure, and shelf product labels) designed to promote the LEGO® NINJAGO®  Movie products.

The marketing objective of this in-store event, held at Target, Toys R Us, and LEGO®  stores throughout North America and Europe, was to engage kids in a fun LEGO®  NINJAGO®  Movie experience unique to the stores and the LEGO®  brand. Kids and their families were invited to participate in a “Ninja Training” activity in which they would redeem completed activity brochures for a special prize. While participating in the activity, consumers would engage with the designed collateral pieces and be exposed to new and exciting products available for purchase.