Project Description

Collateral materials (including store entrance signage, activity brochure, and shelf product labels) designed to promote the LEGO® Batman®  Movie products.

The marketing objective of this in-store event, held at Target stores throughout North America, was to engage kids in a fun LEGO®  Batman Movie experience unique to Target and the LEGO®  brand. Kids and their families were invited to participate in a scavenger hunt challenge throughout the store in which they would redeem completed activity brochures for a special prize. While participating in the activity, consumers would engage with the designed collateral pieces and be exposed to new and exciting products available for purchase.